about us

our journey
Benjie Inocencio, the visionary behind Journey Woodblock Enterprises, grew up as the son of a skilled carpenter, which instilled in him a deep appreciation for woodworking. His initial creations were handcrafted wooden toys made for his own enjoyment.
At 15 , Benjie embarked on his journey by starting a simple woodworking business in their backyard. As Lao Tzu once said, "A journey of a thousand miles start with a single step.

But fate would take him on a detour. He accepted a job offer in Kuwait, but quickly came to the realization that his true passion lies in carpentry.
He made his way back to his homeland to rekindle his love for woodworking and to offer job opportunities to his fellow Filipinos, so they wouldn't have to go abroad for employment.

2012 - JWb First Shop in Lower Bicutan, Taguig

Little did he know that upon his return, he would cross paths with Nadia, a woman with strong business acumen, who would later become his business partner and wife. She officially registered Journey Woodblock Enterprises as an official business.
Since then Journey Woodblock steadily grew through relentless effort, strategic foresight, and a great deal of faith.

2012 - JWb move their operations in Tuktukan, Taguig City

In 2023, they proudly opened their own warehouse in Wawa, Taguig City to facilitate JWb's operations, focused on offering premium modular cabinets while creating sustainable job opportunities for carpenters and workers in the community.
This is a big leap from the humble backyard where Benjie began his journey.

Driven by a passion for craftsmanship and the skill of Filipino carpenters, JWb will continue to march on to innovate and compete on a global scale.

Driven by a passion for craftsmanship and the skill of Filipino carpenters, JWb will continue to march on to innovate and compete on a global scale.
our team
benjie inocencio
JWb Founder and CEO
- Woodworking Trainings & Workshops
- Modular Cabinet Company Setup and Consultancy Services
Nadia Inocencio
JWb Co-founder and CFO
- Modular Cabinet Projects
- Hardware Supply

our mission
To put food on the table
To put milk inside feeding bottles
To give employment to those deserving bread winners
To send children to school
To share the goodness of God

our vision
To become a modular cabinet empire
our values
Quality Workmanship
Punctual Delivery
Integrity
Honesty